Baylor University

Aramark | Collegiate Hospitality

CLIENT

INDUSTRY

SERVICES

DELIVERABLES

Baylor University

Higher Education · Hospitality · Campus Dining

Marketing · Campaign Development · Content Creation · Graphic Design

Print · Digital · Social Media · Email · Out-of-Home · Event Experiences

The Creative Concept

Making dining on campus part of the college experience

College students have different needs and habits depending on where they are in their campus experience. From incoming freshmen exploring campus resources to commuter students deciding whether to purchase a meal plan, each audience required a different approach.

The challenge was to create relevant, cohesive marketing experiences that connected with students, communicated the value of Baylor Dining's programs, and encouraged action across multiple channels.

Overview

At Baylor University, I worked across marketing and creative production for Aramark’s Collegiate Hospitality account, supporting Baylor Dining's efforts to connect with students and promote campus dining programs.

Three campaigns highlight how I approached different marketing objectives: building an engaged SMS audience, introducing incoming students to dining programs, and increasing voluntary meal plan sales among commuters.