San Antonio River Authority
Unified Event Identities
CLIENT
INDUSTRY
SERVICES
DELIVERABLES
San Antonio River AuthorityGovernment · Environmental ServicesArt Direction · Visual Identity System · Campaign DesignEvent Identities · Typography Lockups · Illustration · Print · Digital · Event Collateral
The Creative Concept
One visual language for every season.
Previously, each event had its own logo and visual identity, the challenge was to create a more unified system that could bring these events together under the River Authority's brand without making every event look exactly the same.I developed a flexible design approach built around seasonal color palettes, typographic lockups, and a consistent illustration style. Separate palettes for spring/summer and fall/winter gave each season its own visual character while maintaining brand cohesion.
Overview
The San Antonio River Authority hosts a variety of events throughout the year, connecting the community with its rivers, natural resources, and environmental initiatives. I worked on developing a cohesive visual identity system for these events by creating a consistent look across seasonal programming.
